Alfredo Cunanan Mendoza Tan is a dynamic leader with a proven track-record of harnessing the power of technology & digital capabilities to transform consumer experiences and deliver impact for organizations. In his role as Chief Digital & Information Officer at Canada Goose, Alfredo is focused on enhancing the company’s omnichannel shopping experience and driving operational efficiencies across the value chain. He leads strategy development, implementation and adoption of all consumer-facing digital platforms and touchpoints including Global E-commerce, Mobile, Digital Media & Marketing, Enterprise Technology, Data & AI, Global Call Centers, Customer Relationship Management, and Consumer Research & Insights.
Alfredo was a pioneering leader at Meta Platforms Inc. (Facebook/Instagram/WhatsApp), as one of the first 1000 employees globally and helping to transform it into a global media and technology leader. He has held senior executive roles at Loblaw Companies Limited, Rogers Sports & Media, WestJet Airlines and Yahoo! Inc. He began his career as a Systems & Design Engineer in the Telecommunications Industry at BCE Inc. He is also an industry professor in the Strategic Management Faculty at McMaster University, a guest lecturer in The Directors College’s Innovation Governance program for Board Directors and is on the Leadership Council at the Perimeter Institute for Theoretical Physics. Alfredo holds an HBSc from the University of Toronto, an MBA from McMaster University, an LLM from the University of Toronto Law School, a Post Graduate Diploma from The University of Oxford and is a graduate of the Advanced Management Program at the Harvard Business School. In his free time, he can be found playing tennis, practicing Muay Thai, travelling the world with his family and cuddling their 3 dogs and 2 cats.